Rabbit Island Coffee Campaign
The Challenge
Rabbit Island Coffee Co. are already local legends, but they were ready to take their fresh brews nationwide. The action plan? A dedicated 4-week campaign to boost brand awareness and get coffee lovers all over NZ ordering online. We wanted to reach potential customers at every stage, from “I need a coffee” to clicking “checkout”.
The Results
The campaign delivered a serious caffeine-fuelled buzz! Here is the impact we made in just 4 weeks:
- Traffic went through the roof: We saw a massive 115% increase in website sessions
- Fresh faces: We successfully found new coffee lovers, with new customer orders up by 100%
- Sales success: All that traffic turned into transactions, driving a 26% lift in total sales and a 35% bump in total orders compared to the previous period!
How We Did It
We executed a dual-channel strategy to capture attention and convert interest:
- High-Intent Google Ads: We captured active searchers with precision, achieving a huge 4.79% Click-Through Rate (that’s more than double the industry average!) and delivering a tasty 2.81 Return on Ad Spend
- Targeted Meta Advertising: We used stunning visuals to stop the scroll for coffee lovers. The result? A 2.7% Click-Through Rate (smashing the 1.6% industry average), proving our content was reaching exactly the right people
- Nationwide Expansion: By optimising for new audiences, we successfully took the brand beyond the local region, driving massive growth in major hubs like Auckland (+167%), Christchurch (+246%), and Wellington (+307%)
