The BBQ Store
The Challenge
The BBQ Store wanted to maximise the impact of their digital advertising budget. Our mission was to prove the power of paid ads, starting with a conservative budget to show a killer return before turning up the heat and scaling things up. We spotted some great opportunities to tweak the account structure and get things cooking.
The Results
The campaign delivered massive efficiency right out of the gate. Here’s what we achieved with a smart strategy:
- Massive Return: We turned a modest test budget into serious revenue, hitting an impressive 820% Return on Ad Spend (ROAS)
- Instant Efficiency: By focusing our spending on high-intent audiences, we successfully drove significant growth without needing to splash out on the budget initially.
How We Did It
We gave their ad account a strategic overhaul to drive maximum efficiency:
- Funnel-Based Structure: We set up a full-funnel strategy that mirrored the website’s categorisation. This made the journey from seeing an ad to checking out super smooth for the user
- Creative Optimisation: We tested a mix of ad formats to see what got people clicking. The winners? High-energy brand reels, specific product spotlights (like the Kamado Joe), and “Super Saver” GIFs that created a real sense of urgency
- Smart Budgeting: We kept a close eye on the numbers, moving budget to the top-performing categories and cutting the ones that weren’t delivering. This ensured every percentage of the budget was driving a return
