Nelson Tasman Chamber Of Commerce
The Challenge
The Nelson Tasman Chamber of Commerce needed to turn its localised Monopoly edition into the “must-have” gift for the holiday season. The goal was to move significant stock by positioning it as the perfect solution for corporate gifting and family fun, targeting both local businesses and the wider public through a multi-channel push.
The Results
The campaign momentum was absolutely electric! What started as a steady trickle turned into a flood of orders just in time for Christmas.
- As the campaign heated up, so did the orders. We saw Monopoly board sales jump from single digits in the launch phase to 67 units in the final two weeks – a massive 20x increase in volume!
- The strategy paid off big time, driving a huge 70% increase in gross sales for the period
- It wasn’t just the boards flying off the shelves; 69 Top Trumps packs were snapped up in a single fortnight
How We Did It
We executed a “surround sound” marketing strategy to ensure the game was top-of-mind for locals and businesses:
Targeted Digital Advertising: We managed high-performing Meta ads that reached over 14,000 people in the initial phase alone. By optimising for conversion, we drove consistent traffic to the sales page with a cost-effective strategy.
Maximum Brand Exposure: We amplified the digital reach with a high-impact digital billboard at the Airport and consistent organic content across social platforms, ensuring the brand remained visible at every touchpoint during the busy retail season.
