EMAIL MARKETING FOR ECOMMERCE

Ecommerce email marketing that brings customers back.

Keetrax is an ecommerce email marketing agency for established brands across New Zealand and Australia. We plan, write, design and manage Klaviyo and Mailchimp campaigns, plus automated customer journeys that recover sales and encourage repeat purchases.

Talk to us about email marketing See what is included

Email marketing built around real customer behaviour.

Your email list gives you a direct line to people who already know your brand. We help you use it properly, with planned promotional campaigns and automated emails that respond to what each customer does.

Trusted by the Aotearoa & Australian top brands

4.9/5

93 Net Promoter Score

Two ways to grow revenue from email.

Promotional campaigns and email automation do different jobs. You can choose the service that matches your immediate need, or use both as separate pieces of your retention programme.

Promotional email campaigns

Stay useful, stay visible and give customers a reason to return.

Promotional email keeps your brand in front of subscribers between purchases. We manage the work from the initial idea through to the scheduled send, so each campaign has a clear purpose and fits the rest of your marketing calendar.

Our ongoing campaign retainer includes one promotional email a week.

What is included:

Campaign planning and product selection
Header image design using supplied, stock or self-produced imagery
Copywriting that gets to the point
Email build in Klaviyo or Mailchimp
Mobile and desktop checks
Your sign-off and one round of revisions
Scheduling based on audience behaviour
Resends to non-openers when they make sense
Regular reporting on opens, clicks, conversions and platform-attributed revenue

Talk to us about promotional campaigns

Email automation

Send the right email when the customer gives you a reason.

Automated emails are triggered by customer behaviour. Someone subscribes, views a product, leaves a cart behind, completes an order or has not purchased for a while. The email responds while the message is still relevant.

Our automation service is normally a three-month build. We map the customer journey, agree which flows matter most, then put them live in stages. Progress is shown through practical updates and screenshots as each flow launches, rather than a separate monthly report.

Automation opportunities may include:

Welcome series
Browse abandonment
Cart abandonment
Post-purchase education and cross-sell
Review requests
Replenishment reminders
Customer win-back
VIP and high-value customer journeys

Talk to us about email automation

How we get your email programme moving.

Understand what is already there

We look at your platform, customer data, existing campaigns and automated flows. If something is already working, we keep it. If tracking or account structure needs attention, we identify that before building more.

Set the plan

We agree on the role email needs to play, the audiences that matter and the campaigns or flows to prioritise. The plan is based on your products, buying cycle and wider marketing calendar.

Write, design and build

Our team handles the copy, design and platform build. Each email is checked on mobile and desktop before it comes to you for sign-off.

Launch and learn

Promotional campaigns are scheduled and monitored. Automations are tested and launched in stages. We use the available data to improve what gets sent next.

Klaviyo and Mailchimp support from one ecommerce team.

We work in Klaviyo and Mailchimp, so you do not need to change platforms just to work with us. We can improve an existing account or help set up a new one, depending on the service and the state of your data.

Keetrax is a Klaviyo Silver Master and Mailchimp Pro Partner.

Email works better when it is connected to the rest of your marketing.

Keetrax works across ecommerce strategy, websites, paid advertising, social media, CRO and AI SEO. That gives the email team the context to support a product launch, reinforce an offer, follow up a paid campaign or bring an existing customer back.

You work with one team for strategy, copy, design and implementation. The result should feel like your brand, not a template with your logo added at the end.

The rest of the programme

What clients say about working with Keetrax.

We’re pretty tech-savvy over at Lucky Pet, but we’re not experts, and we’re time poor, so the support we have received by Keetrax to set up the integration, as well as working on our email campaign set up and design has been invaluable. Their breadth of knowledge is evident, and their enthusiasm is exactly what we need.
Lucky Pet Supplies

The team at Keetrax have been nothing short of amazing to deal with. They have created an awesome email series for us, with a heap of professionalism and personalisation added to each one. I would highly recommend Danielle and her team to anyone looking to help automate their entire email process.
Snuggle Hunny Kids

Ecommerce email marketing FAQs.

What is included in Keetrax’s email marketing service?

Keetrax offers two separate email services. Our promotional campaign retainer covers planning, copy, design, platform build, scheduling and regular performance reporting. Our email automation service is a short-term build that covers strategy, triggered customer journeys, copy, design, testing and launch.

What is the difference between email campaigns and email automation?

Campaigns are planned sends tied to a promotion, product, season or message. Automations are triggered by customer behaviour, such as subscribing, abandoning a cart, placing an order or going quiet after a previous purchase. Campaigns keep the calendar moving. Automations respond to the individual customer.

Do you work with Klaviyo and Mailchimp?

Yes. Keetrax manages promotional campaigns and builds automated journeys in Klaviyo and Mailchimp. We recommend the platform and setup that fit your store, customer data and plans rather than forcing every business into the same system.

How often will you send promotional emails?

Our ongoing promotional campaign retainer includes one email a week. We agree on the campaign calendar with you, then handle the copy, design, build, sign-off process and scheduling for each send.

How long does an email automation build take?

The automation service normally runs for about three months. We prioritise the most useful flows, build them in stages and show progress as each one goes live. Any ongoing automation work after the initial build is scoped separately.

Which automated email flows can you build?

The right flows depend on your products and customer journey. Common options include welcome, browse abandonment, cart abandonment, post-purchase, review request, replenishment, win-back and VIP customer journeys. We agree on the priority flows before the build begins.

How do you measure email marketing performance?

For promotional campaigns, we report on measures such as opens, clicks, conversions and platform-attributed revenue where tracking supports them. We also look at patterns across campaigns so the next send is informed by more than a single open rate. Automation builds are tracked through launch updates rather than a separate monthly report.

Can you improve an email account that is already running?

Yes. We can review your existing setup during scoping, keep what is working and identify where the account, customer data, campaigns or automated flows need attention. We will tell you whether the work fits promotional campaign management, an automation build or a separately scoped job.

Is this service only for ecommerce businesses?

Keetrax’s managed email service is designed for ecommerce brands with an existing customer list and a reason for people to buy again. If your business has a different sales model, we can confirm whether the service is a sensible fit before quoting.

Let’s talk about your email marketing.

If email is inconsistent, underused or sitting at the bottom of the list every month, Keetrax can take the work off your hands. We will help you choose the right starting point, then plan and build the programme around your customers.

CONTACT INFO

P: +64 (0) 21 088 39058
E: [email protected]
A: Unit 11, 66 Aranui Road, Māpua 7005
New Zealand

By appointment only
OFFICE HOURS
7:30 – 5:00pm NZST

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