your customers are asking AI. are you the answer?.

GEO is about getting your brand into AI-generated answers. When a buyer asks ChatGPT which product to buy, or checks Google AI Overviews before clicking anything, GEO is what determines whether your brand shows up. It sits on top of traditional SEO — where traditional SEO targets rankings, GEO targets the AI layer above that.

Traditional SEO focuses on ranking in Google’s organic results. AI SEO adds a second layer: optimising for the AI engines that are now answering buyer questions directly. Both matter. Without strong traditional SEO foundations, the AI engines won’t have the trust signals to cite your content in the first place.

It starts with solid traditional SEO — that gives AI engines the trust signals to treat your content as credible. Beyond that: structuring your content to directly answer buyer questions, making sure your pages are fully crawlable and indexed, and building genuine topical authority in your category. For non-Google AI engines like ChatGPT and Perplexity, a well-structured llms.txt file can also help — it gives those crawlers a machine-readable summary of who you are and what you sell. Google has confirmed it doesn’t treat llms.txt with any special priority for AI Overviews, so for Google specifically, content quality and indexability do more of the work.

llms.txt is a machine-readable summary of your website, including your brand, important pages and core categories. We treat it as a low-effort technical hygiene item. There is currently no reliable evidence that having the file improves AI citations, and Google has confirmed it does not receive special treatment in Search or AI Overviews.

AI traffic is a trackable channel in GA4 — we set it up and report on it separately from organic. Beyond raw sessions, we track which pages and products are being cited in AI-generated answers, how AI visitors convert compared to other channels, and how your visibility changes over time. You get a monthly GEO report alongside your standard SEO metrics.

Traditional SEO typically takes 3 to 6 months for meaningful traction. AI search visibility can move faster for specific queries once the technical and content foundations are right. We’ll give you honest, category-specific expectations on the first call.

Yes. Shopify is our primary platform, alongside Neto/Maropost. Our AI SEO and GEO implementation is built around how those platforms actually work — including their specific quirks around things like llms.txt deployment and schema. We don’t take on platforms outside of these for ecommerce work.

We work with stores doing $1M+ in annual revenue across NZ and Australia. If you’re not there yet, AI SEO may not return enough to justify the investment — and we’ll tell you that on the first call rather than take you on before you’re ready.

No. Everyone on your account is part of the Keetrax team, based in New Zealand. No offshore work, no white-labelling.