Paid advertising agency for New Zealand and Australia
your ads are running.
so why isn't revenue growing?
turn paid ad spend into ecommerce revenue.
Award winning paid advertising and performance marketing agency for New Zealand and Australian e-commerce brands scaling beyond $1M.
We run Google and Meta advertising for established ecommerce retailers across New Zealand and Australia. Strategy, account structure, creative direction, the daily optimising, and reporting that ties back to what your store actually banked.
Here is the part most agencies skip: the platform marks its own homework. Meanwhile your feed, your stock levels, your margins and your promo calendar are quietly deciding whether that spend was worth making.
We are an ecommerce agency first. So the person in your account knows what a Merchant Center disapproval does to a Tuesday, not just how to nudge a bid. Let’s talk paid ads.
Trusted by the Aotearoa & Australian top brands
reviews
4.9/5
93 Net Promoter Score
Paid advertising that actually pays
We run full-funnel campaigns on Google, Meta, and TikTok. Built to drive ecommerce revenue, not just impressions. Every dollar tracked. Every campaign optimised to perform.
Google Ads
Data-driven search campaigns that capture customers the moment they’re ready to buy.
154
%
Online Sales Up
#googleads #searchads #customeracquisition
Google Performance Max
Your products in front of ready-to-buy shoppers across every Google surface – Search, Shopping, Display, and YouTube.
13.83
Maintaining At Scale a ROAS of
#performancemax #googleshopping #dynamicads
Meta (Facebook & Instagram)
Scroll-stopping ads that reach your ideal customers where they spend their time and turn browsers into buyers. Your ads also land better on a profile that looks alive, which is where social media management comes in.
11.2
Sustained Over 6 Months
#metaads #facebookads #instagramads
What we run.
Paid advertising is more than campaign management. This is the full scope of what we run for an ecommerce brand, so you can see where the work and the budget actually go.
Google Search
Catches people already hunting for what you sell, brand and non-brand.
Google Performance Max
Takes your feed across Shopping, Search, Display and YouTube.
Google Shopping
Puts your products in front of people with a wallet already open.
Meta (Facebook & Instagram)
Creates the demand, then converts the browsers.
TikTok
Short-form reach, when the product earns it. Case by case, never a default add-on.
Targets by job title, industry and company size. Worth it when the person buying sits inside a business rather than at home.
TikTok is brilliant when your product demonstrates well in short video and you can keep the creative coming. When it doesn’t, we will tell you rather than sell you.
What’s included
Tracking audit and conversion setup review, feed and catalogue review, account and campaign structure, ad copy and creative direction, day to day campaign management, structured testing, budget pacing, and reporting that a human being wrote.
Scope changes with the engagement, and how much creative production sits with us is agreed in writing before we start. (Creative direction and creative production are two different amounts of work, and nobody enjoys discovering that in month two.)
Built for ecommerce, not squeezed into it.
Most of what decides paid performance for a retailer happens outside the ads manager.
Your feed is the campaign.
Performance Max and Shopping are only ever as good as the product data behind them. Titles, attributes, images, pricing and Merchant Center disapprovals move the needle far harder than bid tweaks do.
Out of stock, out of revenue.
When your bestsellers sell out, revenue drops on exactly the same spend, and the report looks like the ads stopped working. We have watched a flagship range sell out and take most of a campaign’s revenue with it. Nothing in the account had changed. Knowing the difference is most of the job.
Promos have a hangover.
Discounting more often lifts the period you are measuring and teaches your customers to wait for the next sale. We have seen paid channels grow year on year while total revenue fell, purely because the promo calendar had quietly expanded underneath them.
We work across Shopify and Maropost Commerce Cloud (formerly Neto), and we build on both. So when the fix is in the feed rather than the campaign, we can go and fix it. No outsourcing, no hand-offs.
How we work.
01
Dig in, and agree the scoreboard.
Before we build anything, we audit what is running, check your conversion tracking is telling the truth, and agree what we are measuring success on. Least glamorous step, prevents the most arguments.
02
Plan and build.
Account and campaign structure, feed and catalogue work, audiences, copy and creative direction, and where the budget goes across channels.
03
Launch, then let it settle.
New campaigns go through a learning period where performance wobbles and poking it makes it worse. We tell you what that looks like for your account before it starts.
04
Optimise, constantly.
Structure, budget pacing, negatives, feed fixes, creative rotation, testing. On Meta especially, the creative is the lever, so the testing plan needs enough genuine variation to learn from.
05
Report, then decide together.
Regular reporting against the measures we agreed, with a recommendation attached. If the honest call is to move budget out of a channel, that is the call you get.
How we measure it.
Revenue first, and contribution where you can give us the cost data. A category can post a lovely return and still contribute nothing once cost of goods and shipping are in.
Then two things we will always be straight with you about.
ROAS is not profit.
A big return on a small spend usually means the campaign is not reaching far enough, and it is very easy to protect a flattering number by shrinking the thing that produces it.
Platform revenue cannot be added up.
Google and Meta each claim credit for the same orders, so their reported figures will always total more than you actually sold. We keep the channels separate, reconcile against your store, and tell you which numbers are directional and which are banked.
Not just an agency. Your growth partners.
Most agencies set your campaigns live and check in once a month. We dig into the data, test constantly, and make every dollar work harder. We understand the NZ and AU markets because we live here, shop here, and run ads here every day.
Nelson Tasman Chamber Of Commerce
YOUNG BUSINESS LEADER AWARD
Alice Hazlett
2025
Nelson Tasman Chamber Of Commerce
SUPREME BUSINESS AWARD
Keetrax
2024
Nelson Tasman Chamber Of Commerce
MEDIUM BUSINESS AWARD
Keetrax
2024
We know these two markets, because we sell into them daily.
We are based in New Zealand and deliver remotely across both markets.
In practice, that means we plan against the right calendar. Black Friday and Christmas land in summer down here, back to school is January, and Australian state holidays shift demand in ways a northern-hemisphere template gets embarrassingly wrong.
Shipping zones, currency, GST treatment and how promotions can be advertised all differ between the two markets, and we build those into campaigns from the start.
Questions we get asked a lot
What paid advertising platforms does Keetrax manage?
We manage campaigns across Google Ads (Search, Performance Max, Shopping), Bing, Meta (Facebook and Instagram), and TikTok. For most ecommerce brands we recommend starting with the platform where your customers already have the highest purchase intent, then expanding from there.
Should we start with Google or Meta?
Depends whether people are already searching for what you sell. Established demand usually means Google first, because you are catching intent that already exists. Newer or more visual products usually mean Meta first, because someone has to want it before they will search for it.
Who makes the creative?
Either of us. Worth settling early. We can direct and produce it in house, or work with what your internal team makes. Direction and production are priced differently.
How do you handle tracking and attribution?
We audit tracking before we change or scale spend, because a campaign optimising towards a broken conversion signal will do it very confidently. Platform-attributed revenue gets reported per channel and reconciled against your store data, never summed.
Do you work with Shopify and Neto stores?
Both, happily. Maropost Commerce Cloud (formerly Neto) is a platform we develop on as well as advertise for, which helps enormously when the problem is in the feed rather than the campaign.
What budget do we need?
Enough for the platforms to gather conversion data at a useful rate, which depends on your price point and conversion rate far more than any figure we could publish here. If your budget isn’t there yet, we will say so. We would rather tell you than take it.
How long before it works?
New campaigns need a learning period, and how long depends on your account history, spend level, how many conversions you generate and how long your customers take to decide. A high-volume account with clean historical data settles faster than a new account selling a considered purchase. You get an expectation for your account before launch, not a number borrowed from someone else’s.
What ROAS do your clients typically see?
It depends on the product, market, and platform – and we’ll never promise you a number before we understand your business. What we can share is what we’ve achieved: clients on Meta have seen ROAS ranging from 5 to nearly 20, and our Google Performance Max campaigns consistently generate strong returns at scale. The results section above has real examples.
Sound like a bit of you?
You sell online, orders are already coming through, and you want acquisition run properly and reported honestly. You would rather hear “the ads aren’t the problem” than be told what you want to hear.
We are probably not your people if:
You are still working out whether anyone wants the product. Ads make an unproven offer expensive, not popular.
You want someone in the room every week. We work remotely, which suits most retailers and not all of them.
You want one number hit and no questions asked. Plenty of agencies will do that. It usually means buying back traffic that was already yours.
Start with a look under the bonnet.
Tell us what you sell and what you are running now. We will get into the accounts, tell you what we would change and what we would leave well alone, and you can take it from there.
Sound like a bit of you? Let’s chat.
CONTACT INFO
P: +64 (0) 21 088 39058
E: [email protected]
A: Unit 11, 66 Aranui Road, Māpua 7005
New Zealand
By appointment only
OFFICE HOURS
7:30 – 5:00pm NZST
