https://www.youtube.com/watch?v=ChoJ_gDNmkg
More orders are good. More profitable orders are better. For over 8 years, Keetrax has helped established online stores across New Zealand and Australia get both. We’re a New Zealand ecommerce marketing agency combining paid advertising, email, social, SEO and CRO with the ecommerce development work that makes your whole store stronger.
Still wonder why you have slow days, slow weeks and even slow months? If your business can handle your peak days, you’re losing money every time your sales volume goes down.
We partner with you to ensure your e-commerce sales are consistent and constantly growing.
In fact, we’ve partnered with 100+ e-commerce businesses on their journey from $200,000 to $20,000,000 with results-driven design, development, marketing & paid ads.
Running an e-commerce store looks easy.
(but it isn’t)
There’s a lot to running a successful e-commerce store. And every time you pick up the pace you run into the next hurdle.
Here’s what we see in most industries: a competitor with a small army of PPC specialists, email marketers and developers in-house. Plus a fortune to spend on Google Ads. Sound familiar?
Now here’s the good news:
You can beat that.
The hard parts of running an e-commerce store:
Sourcing Product
Product/Market Fit
Warehouse Management
Fulfilment
Accounting
Customer Support
Staff
You’re really good at these
Channel/Offer Fit
Website Development
Paid Marketing (PPC)
Organic Marketing
Social Media
Conversion Rate Optimisation
Email Marketing
Analytics
We’re really good at these
Ecommerce marketing that works across your whole store.
Your ads, emails, search visibility and website all affect one another. Send more people to a store that does not convert and you just lose money faster. We connect the marketing with the customer experience and the tech behind it, so each improvement has a better chance of turning into profitable growth.
Paid advertising
More traffic is not the goal. More profitable customers are. We plan and manage Google, Meta and TikTok advertising around your margins, products and sales data. Then we keep testing to find where your next profitable order is coming from.
Email marketing
Email should do more than announce another sale. We build email campaigns and automations in Klaviyo and Mailchimp that welcome new customers, recover missed revenue and give past customers a good reason to come back.
SEO and AI SEO
Your customers search Google and ask AI tools who to trust. We help your store show up with useful content, a technically healthy website and credible proof that you know your stuff. Traditional SEO and AI SEO should work together because your customers do not see them as separate channels.
CRO and ecommerce development
Getting the click is only half the job. Our CRO specialists and ecommerce developers find where shoppers drop out, test what could work better and build the changes that make buying easier. We work across Shopify and Neto, because pouring more traffic into a leaky store is a very expensive hobby.
Some of our favourite ecommerce growth stories
Edible Blooms, AdventureMoto, Goleman Group and other 7+ figure stores rely on Keetrax for sustained growth – can we add your business to our growing list of success stories?
“Superb! Every once in a while you come across a company you just love doing business with. Keetrax not only have the know-how they are incredibly attentive and have amazing communication. The work they have done with our email marketing paid off in the first two weeks.”
J Norness Jr, Spa World, Spa Store
Three common mistakes e-commerce store owners make:
We’ll give it to you straight. These stop you from really scaling your store!
#1
Working on too much at once.
When you try to do everything in your business, you end up with random acts of marketing: half-assed email automations, underperforming ads and a ghost town on social media.
#2
Not focusing on the things that matter.
You know exactly what you should be focusing on to improve your business, but rarely find the time.
#3
Shiny object syndrome.
It’s hard to know if that new marketing piece is the next big thing or just another fad. You end up trying a TikTok video, uploading the first Google Shopping feed you find and installing 30 upsell/cross-sell/subscription add-ons.
When you work with us:
You get an ecommerce growth agency that looks at the whole business, not another specialist working in their own little corner (without giving up a slice of the pie!)
We will:
Stay out of your way. We appreciate your input. As much or as little as you’re comfortable with! The only thing you really have to do is approve.
Run the numbers. We look at your margins to figure out what type of marketing spend still leaves you with profit. There’s no point in increasing your revenue if your profit doesn’t follow.
Strategise. We start with a strategy to identify how and where we can lift up your revenue. We keep reviewing this strategy as you keep growing.
Kick ass. Our team dives right in and starts making magic. Our specialists stay on top of the latest tech and techniques in their areas.
Yes, but I’ve worked with an agency before and…
We know how that sentence ends:
when I was passed to a new account manager, they didn’t care for my brand, or
the person doing the work didn’t have a clue about what I asked for (and was promised) during the sales process, or
the agency was just working on growing their client list – not my bottom line, or
I thought they were making me money until I got their invoice, or
the person doing the work was clueless,
and so forth…
That sucks. That’s why we align our goals with yours:
If we don’t achieve growth in your business, we’ll help you find someone who will. That’s a guarantee. Our business success depends on yours.
Great! But how do I know it’s working?
You’ve been in the game long enough to have heard of ROAS, MER, CAC, blended ROAS, aMER. Perhaps you’ve even looked at blended average aMER.
We use those. As tools. Not to pull the wool over your eyes. (*ahem* unlike some other agencies *ahem*)
Here’s how you know it’s working:
Open up Xero / MYOB / Quickbooks
Look at the number under the last line starting with this symbol: $
Is your net profit higher than last month? If the answer is YES, it’s working. #secretsauce
Here’s how we make sure your marketing spend doesn’t outpace your margins.
We’ve talked about what e-commerce business owners often get wrong. What we’re about to tell you is what agencies almost always get wrong. They only focus on one, or at most two, of the key ingredients to e-commerce success.
Here are the key ingredients:
You acquire customers, make them bond with your brand, get them to convert and then delight them.
The secret is that you must focus on all four of those at the same time! If you don’t, you’re wasting money and will plateau.
For example:
- If you acquire leads that you can’t convert you’re wasting money on ads.
- If you’re building a bond but not delighting once you’ve made the sale you’ve lost repeat business and referrals (and may even set yourself up for a bad review).
- If you’re converting but not acquiring you are losing sales to your competitors
- If you delight but you don’t acquire you’re losing opportunity and money.
- And so forth…
👆 if you do it like this, you’re building a sieve, not a funnel.
So this is our whole strategy for you:
We identify the gaps and improve your acquisition, bonding, conversion and post-purchase delight.
Okay. Let's talk!Case Study: EquipOutdoors
In May 2020 things were about as bad as they could get for anyone with something to sell (thanks Covid-19!). And during that month our client EquipOutdoors earned just 7 sales for their Google Shopping Campaign. We dug into the data and put together a new campaign for them.
7 sales became 80.
From there, the results snowballed.
EquipOutdoors is now one of our success stories, still growing their revenue 32% year-over-year.
“Right from the beginning, we’ve never had that feeling of, ‘oh no we have to talk to the web guys again’ – instead we have a true partner in the Keetrax team – one who helps to make our ongoing growth and development possible. When we need something done, our first thought is always – Keetrax will be able to make it happen”
– Geoff Rawlings, Managing Director, EquipOutdoors
The Goal
We love seeing e-commerce businesses grow. Here’s what we love even more: seeing what this growth means for the store operators.
Imagine what it would mean for you if your bottom line grew by 25%. How much is that in dollars? Would that accelerate further growth, or make your company worth so much more when you come to sell?
Imagine what it would mean for you if you didn’t have to worry about whether your conversion rate is high enough, or if the ROAS on your ad spend is giving you bang for your buck. Is that time you would spend on “what you really should be doing” in your business? Maybe it would even give you some free time (queue dramatic film music).
Congratulations!
If you’ve read this far, you now know how to get more orders. The next step is simple. Give us 15 minutes of your time to chat about your business, and we’ll show you how we can help you achieve your goals.
Or consider the alternative…
Forget that you ever heard of Keetrax and keep
- Pouring all your margins into ads you don’t know are working for you
- Dealing with 5 different freelancers and agencies for your social media, Facebook ads, website development, email marketing and Google Ads
- Doing it all yourself and not focusing on what you need to for your business.
You really have nothing to lose
Let’s jump on a call. It’s free (as in “free beer”) and can change your business forever. If we’re not a good fit, I guarantee that we’ll at least be able to share some gems of knowledge in our call.
“But I still have questions…”
Common questions about working with Keetrax
What does an ecommerce growth agency actually do?
An ecommerce growth agency finds the parts of your marketing and store that are holding revenue back, then fixes them in the right order. Keetrax brings paid advertising, email, social, SEO, AI SEO, CRO and ecommerce development together, so you are not paying several teams to pull in different directions.
Who does Keetrax work with?
Keetrax works with established ecommerce brands that already know their products sell and are ready for the next stage of growth. Our best-fit clients have regular online sales, a team that can handle more orders and the appetite to invest in marketing and improvements.
Does Keetrax work with ecommerce businesses in New Zealand and Australia?
Yes. Keetrax is a New Zealand ecommerce marketing agency working with established online stores across New Zealand and Australia. Our team works closely with business owners and marketing managers, wherever their desk happens to be.
Which ecommerce platforms does Keetrax work with?
For ecommerce development, Keetrax specialises in Shopify and Maropost Commerce Cloud, also known as Neto. That means the people running your marketing can speak directly with developers who understand the store behind it.
How does Keetrax measure ecommerce growth?
We track metrics such as revenue, profit, ROAS, customer acquisition cost, conversion rate and repeat sales. Channel metrics help us decide what to change next, but the number that matters most is whether the business is making more money.
Can Keetrax help my brand appear in Google and AI search?
Yes. Keetrax combines traditional SEO with AI SEO to help ecommerce brands become easier to find, understand and trust. The work can include technical SEO, useful content, clearer brand signals and building authority beyond your own website.
Does Keetrax outsource the work?
No. Strategy, marketing, creative, development, implementation and reporting are handled by the Keetrax team. When your advertising exposes a website problem, our marketers can speak directly with our developers instead of sending you off to find another supplier.
How do I get started with Keetrax?
Start with a quick conversation about your store, your numbers and what keeps getting in the way. We’ll tell you where we see the biggest opportunity and whether Keetrax is the right team to help.
Okay, one more testimonial because we like to show off.
“We are so happy we found Keetrax. They actually listen to us and understand what we need. I’ve dealt with many agencies in the past and found that most of them like to speak more than listen. The team really work with our business to understand what we need and produce innovative and quality results. You have made a customer for life with us.”
– Nikki Barnett, Director of Marketing, The Sol Group (Gifts Australia & The Hamper Emporium)
Looking for an ecommerce marketing agency in New Zealand or Australia?
Tell us where your store is now, where you want it to go and what keeps getting in the way. We’ll tell you honestly whether Keetrax is the right team to help.
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