A Responsive Business Logo
The Logo Design Challenge
Jason S. from Ocean Forest Farm approached me to create a logo design for his company that was going through a growth period and needed rebranding. Jason had already done some homework and was able to give me a strong concept with a clear brief on the logo design.
The goal of the logo design is to represent the 100% naturalness of his product which is his major business advantage. Jason also prefers 50’s style that signifies home cooking, wholesomeness and old fashion goodness. The new logo design had to incorporate at landscape scene focusing on the farming aspects. But keeping in mind the three elements of his new business name – Ocean, Forest and Farm.
On top of the tight brief, I had to keep in mind the new logo design had to be used on a number of different types of media from digital, to print to on the side of a delivery truck.