Naughty Boy

A full MailChimp audit and automation redesign for Australia’s naughtiest online store.


Naughty Boy Australia is home to over 20,000 adult themed products and counting.

They stock a huge range of sex toys and sexual wellness products for both men & women including some of the worlds most famous and well respected brands.

Naughty Boy is a proudly Australian owned and operated adult store specialising in offering an experience that isn’t “pink or purple”, or disturbingly sexual in its approach. Naughty Boy believe in an almost “corporate experience” for their customers, while still keeping things just a little bit naughty.

The Keetrax team partnered with Naughty Boy to spice up their email marketing by implementing a range of new email automations with a variety of colourful yet cohesive designs, catchy copy and full optimisation to help recapture customers and boost their bottom line.

How Keetrax helped to boost their email marketing:

  • Full MailChimp Opportunity Audit
  • Welcome Series
  • Abandoned Cart Series
  • Product Follow Up Series
  • Review Series + Neto Reviews Theme Tweak¬†
  • Replenishment Reminder Emails

Link Click Automation Series

We designed and implemented a range of Link Click Automation Email Series that send automatically based on where Naughty Boy’s customers navigated to from previous emails, and based on the segments we set up in Mailchimp for things such as gender and preference.

Welcome Series Email Design
Naughty Boy Email Campaigns
Naughty Boy Category Icon Design

USP Icon Design

Naughty Boy USP Icon Design
Naughty Boy USP Icon Design
Naughty Boy USP Icon Design
Naughty Boy USP Icon Design
Email Marketing Automation

Need a Mailchimp Makeover?

Whether you need to send your first email or want to attach rocket-boosters to your existing campaigns, Keetrax is the agency that can help you realize your full email marketing potential. Get in touch with us to discuss your needs!

Learn More

Any other questions? We’ve got answers.

Let's chat