A Fresh Start Up Company Logo
The Challenge
AAA Services contacted Danielle to get a logo designed for their new start up company. They’re a young, personal driver company in need of business branding that would suit all their potential customers. I was asked to design a logo for a business card and to be printed on a uniform.
The Result
Researching ideas for a professional driving logo proved challenging. I was seeing repetitive bulky images of chauffeurs and profiles of cars. I turned away from these types of logo designs and towards a more graphical type using the “AAA” shapes for the logo design. The result is three very defined shapes playing on positive and negative cut-outs. They loved it!
We are Keetrax, a marketing and web development studio based in Nelson, New Zealand. We work with clients from Australia, United States, South Africa, Namibia, The Netherlands and more.
