Meta Advantage+ Shopping Campaigns are a great way to skyrocket your online sales and we at Keetrax know exactly how to harness this powerful tool to achieve remarkable results.
What Exactly Are Meta Advantage+ Shopping Campaigns?
In a nutshell, they leverage cutting-edge machine learning to optimise your ad strategy. The campaigns pinpoint the perfect audience for your product, testing up to 150 creatives for greater performance. When the creative isn’t quite hitting the mark, it quickly shifts gears to optimise for that specific person. Thus, your campaigns are tailored in real-time, ensuring your audience stays engaged.
A Few Things To Keep In Mind
While Advantage+ Shopping Campaigns are powerful, they can sometimes get a little too ambitious with their ‘creative suggestions.’ For instance, it might favour a video ad with lots of views but no conversions, which doesn’t necessarily translate to increased sales. Our expertise lies in guiding these campaigns strategically, ensuring they align with your business goals and drive tangible results—like increased sales and higher ROI.
Real Results, Real Fast
At Keetrax, we’re not just talking the talk; we’re walking it too. Take an Australian Cosmetic company whose meta ads we manage for example. We quickly adopted the Advantage+ update for their Facebook ad campaigns and within 24 hours we doubled their ROAS, achieving an impressive 19.80. That’s the kind of impact we bring to the table.
Ready to see what Keetrax and Meta can do for your business? Whether you’re looking to boost brand awareness, drive traffic or increase conversions, we’re here to help. Let’s make magic together and turn your marketing into another success story.
Navigating The New Meta Ads Landscape
Now that we’ve figured out WHAT Advantage+ Shopping Campaigns are, let’s dive into how they’ve changed. We get that people don’t often like change, but this is a good change (we promise!). If you’ve been running paid ads on Facebook and Instagram, you might have noticed some updates. Meta has streamlined their ad objectives, making it simpler to create effective campaigns.
What’s Different?
- Meta has consolidated the previous 11 ad objectives into 6: Sales, Leads, Engagement, App Promotion, Traffic and Awareness.
- Old Objectives, New Homes: The old objectives haven’t disappeared; they’ve just been grouped under these new umbrellas. For example, Video Views are now an optimisation tactic under both Awareness and Engagement.
What Does This Mean For You?
- Laser-Focused Campaigns: The streamlined objectives mean your campaigns can be more focused and efficient. Each objective is now more clearly defined, which helps you target the right audience and achieve your sales goals.
- Optimised Paths: Meta Ad campaigns now create a clearer path of optimisation for interested audiences, allocating resources to get the best results for your chosen objectives.
How We Can Help
- Expert Guidance: We’ll pick the right objective for your campaign, ensuring your ads are set up for success.
- Smooth Transition: While these changes are more of a reorganisation than a complete overhaul, finding the new names for your objectives might take a little longer. We can assist in converting your existing campaigns to the new format, saving you time and effort.
- Uninterrupted Performance: Existing campaign elements will remain unaffected, but you do need to update your old objectives to the new ones to keep these campaigns running smoothly. This can be time-consuming, but that’s where we come in.
Let’s Get Started
Want to get straight to what matters: upping your revenue? Let’s chat. At Keetrax, we’re always ahead of the curve, ready to adapt to changes so you don’t have to. Let’s work together to make your Meta ad campaigns as effective as possible.
