I could tell you that a strategic, automated email that is professionally designed has a better open and click through rate and higher customer conversions, but you’d have to take my word for it.
Which is why I thought it would be much better to show you what can be achieved when you work with Keetrax to target your customers with emails. But not just any old email – emails that ‘meet’ them right where they are in their customer journey with you. These emails are personalised to your customer’s behaviour and designed to draw them back to your website so they make a purchase from you.
Automated emails designed to engage and convert
Before we get to the Case Study I’ve got for you, let’s get clear about the types of emails I’m referring to.
- Abandoned cart emails
- Cross-sell emails
- Retargeting emails
- Welcome emails
- Promotional emails (for example a gift with purchase email or free shipping)
- Win back emails to lapsed customers
- Promotional emails to subscribers or wholesalers who have opened an account but not bought from you
- Purchase follow up emails (for example ‘leave a review’)
Now let’s take a look at how effective this type of email marketing can be by looking at real results.
Email Automation Case Study: An $82 ROI on every single dollar spent.
Our customer, let’s call them Customer A for privacy’s sake, sells baby products to individuals (B2C) and through wholesalers (B2B).
Company A engaged the services of Keetrax to design automated emails that target their customers on a very personal level – where they are in their buying journey with Company A. These strategically designed automated emails have helped our client to drive growth in their business by;
- Keeping Company A at front of mind with their customers
- Encouraging customers that might otherwise have drifted away to return to the store and make a purchase.
B2C Emails Sent by Company A include:
- Gift Suggestions
- Feedback Campaigns
- Review Campaigns
- Welcome Message
- Abandoned Cart Emails
- Cross-sell Emails
- Product Recommendations
BCB Emails Sent by Company A include:
- Abandoned Cart Emails
- Welcome Emails
- New Account Holder Emails (when they have registered an account but not placed an order)
- Win Back Emails (sent to lapsed wholesale customers)
The results are in – and they’re impressive!
The Email Marketing Campaign currently in place for Company A has been in place for about 1.5 years. And every one of the automated emails designed for them are performing!
But let’s take a look at two particularly impressive results during this period of time.
Welcome Email campaign to new Wholesale Customers
One off cost: $179
And the B2C emails are just as successful…
Abandoned Cart email sent to Shoppers (B2C)
For the same one off cost of $179 Keetrax set up an automation to send an email 1 hour after a customer had abandoned their shopping cart. The goal of this email is to send the shopper back to the cart to finish their purchase. To date, this one email has brought in a little over $37k for that one-time investment of $179.