Wet & Forget & Save Loyalty Program Launch
The Challenge
Wet & Forget is a Kiwi household icon, but they needed a way to deepen customer relationships and drive repeat purchasing online. They wanted to move beyond transactional sales to build a loyal community that felt rewarded for returning to the brand.
The Results
Wet & Forget & Save delivered immediate results. In its launch month (September) alone, the program generated a number of direct orders while saving members over $1,700 in discounts. This momentum carried through to the retail peak, driving a massive 70% increase in gross sales over Black Friday compared to the year before.
How We Did It
Loyalty Integration: We implemented the Wet & Forget & Save system by updating their website’s user interface to ensure the new features were front-and-centre, making it easy for customers to sign up and redeem their discounts at checkout without friction.
Automated Communications: We designed and built automated email flows to welcome new sign-ups, explain the benefits, and drive ongoing engagement.
Social Media Content: We produced and published engaging social media content to successfully launch the program to their wider community.
