Social Media Content

Travel & Co Social Media

The Challenge
There’s no doubt that Travel&Co offers the best ultimate snow holidays in New Zealand, BUT they needed to stop the scroll and really connect with their community. The mission? Ditch the standard polished travel pics and bring in a vibe that felt real, chatty and personable. We wanted to turn passive scrollers into an engaged community that actually wants to hang out in the comments!
The Results
The shift to organic and real content paid off big time. Here’s what happened when we let the brand’s personality shine:
  • Facebook engagements jumped by 230.8% and the engagement rate increased by 209.3%
  • People weren’t just scrolling; they were clicking. Post clicks massively increased by 441.8% and link clicks by 128.6% compared to the previous month
  • We saw an 83.8% increase in engagements and a 91.8% lift in likes on Instagram
  • A huge 1,200% increase in saves on Instagram. Users weren’t just watching; they were saving posts and planning for their future trips.

How We Did It

Authentic “BTS” Content: We flipped the script to feature “Behind-the-Scenes” and user-generated style content. Showcasing the team’s personalities and experiences resonated better than the polished corporate imagery we usually see in the travel space.
Lifestyle Storytelling: We introduced a chit-chatty lifestyle tone to the captions and video concepts. This conversational style helped humanise the brand and got people talking back. and engaging!
Action-Oriented Strategy: We didn’t just post; we asked for action. By creating helpful, relatable content, we turned passive viewers into active planners – proven by that MASSIVE jump in link clicks and saves.