Sterling and Currency
Sterling & Currency is Australia’s trusted resource for buying and selling rare coins and banknotes, specialising in Aussie currency. Run by Andrew Crellin, a numismatist who began his career at the Perth Mint and authored two acclaimed books on the subject.
To further enhance their online presence, they teamed up with us to implement Conversion Rate Optimisation (CRO) strategies, creating a more streamlined experience for customers to increase transactions.
Adding a related products table to product pages results in more transactions (+3.07%).
Adding a ‘recently sold’ page results in more transactions (+8.46%).
