Spa World
Not just any spa retailer – Spa World are New Zealand’s most awarded and the Southern Hemisphere’s biggest. Since 1985, they’ve been on a mission to turn backyards into blissful escapes, and they’re doing it with a green thumb too, as the world’s first carbon-neutral spa retailer. They’re your one-stop shop for creating the ultimate outdoor oasis, with showrooms across New Zealand and Australia.
We joined forces to implement a Conversion Rate Optimisation (CRO) strategy to improve their online performance and make their website as easy a place to be as one of their spa pools.
Adding subcategories to the top of the home page results in significantly more transactions (+36.55% measured).
Showing the AI assistant when a user clicks on the search box results in significantly more transactions (+21.79%).
