Conversion Rate Optimisation (CRO)

Sherpa

Got an adventure in mind? Sherpa Outdoors has the gear. This Australian family-owned business stocks over 80 leading brands, offering thousands of products for everything from walking and running to skiing and paddling. Whatever your adventure style, they’ve got the kit, plus competitive prices, fast shipping and now, thanks to our Conversion Rate Optimisation (CRO) strategy, an easy-to-navigate website to get you geared up and out there.

Adding quick links to the top of the home page results in significantly more transactions (+21.14%).

Sherpa Conversion Rate Optimisation

Changing subcategories on the homepage from buttons to circle image links results in significantly more transactions (+32.85%).

Sherpa Conversion Rate Optimisation

Showing colour variations on category pages separately results in significantly more transactions (+9.2%).

Sherpa Conversion Rate Optimisation

Adding Algolia search results in more transactions (+5.04%).

Sherpa Conversion Rate Optimisation

Adding search term suggestions to the search results in more transactions (+8.26%).

Sherpa Conversion Rate Optimisation