Sharpr.
What happens when a business outgrows its name? It’s time to sharpen up!
For years, Sharpr (formerly Silky Store) has supplied professional-grade gear, but their name was holding them back. It anchored them to a single product line while their catalogue had grown into a premium range of tools for your home, garden, and workshop.
Our mission was to wipe the slate clean. We needed to create a clever new name and craft a vibrant identity from scratch. The goal was to build a brand that felt fun and playful enough to capture the female demographic, driving their online sales, without losing their credibility with arborists and tradies who rely on their gear.
The Results
We delivered a razor-sharp new identity that broadened their market appeal and completely redefined their online presence.
- A Name with an Edge: We rebranded them as “Sharpr.” It’s a punchy, memorable name that perfectly describes their premium, high-performance tools, while doubling as a clever play on the owner’s surname, Rod Sharp.
- The Ultimate Balancing Act: The new brand identity attracts two different markets. It maintains the reliability demanded by professionals, while bringing a fresh, stylish energy that appeals to everyday lifestyles and home buyers.
- Room to Grow: By dropping “Silky” from the title, we future-proofed the business by giving them the visual and strategic freedom to market their entire catalogue of premium, crafted tools.
How We Did It
We wanted to include playful energy into the brand while making sure it carried the weight and reliability of a trusted, high-performance tool supplier.
- Pinpointing the Vibe: We kicked things off with an immersive strategy session, exploring names and visual styles across various industries. The client wanted something fun, modern, and playful, which gave us the green light to think outside the traditional toolbox.
- Targeted Demographic: We crafted the visual language to ensure the website felt like a premium lifestyle shop for homeowners, while remaining authentic and trusted for professionals buying heavy-duty gear.
- Category Expansion: We didn’t just design a logo; we built a complete visual system. The new look provides a clean, modern aesthetic that effortlessly ties their different products together, giving them the foundation to keep growing their catalogue in the future.
