Rainbows End Pacifica Campaign
The Challenge
Rainbow’s End is New Zealand’s premier theme park and the ultimate destination for fun, adventure, and creating lifelong memories. Their beloved, iconic Pirate Ship which held a special place in the hearts of Kiwis for nearly 40 years. However, after the original ship was retired in 2017, the park needed to bring back the excitement with a new, state-of-the-art ride.
The return of the legendary ride demanded a marketing approach that was nothing short of epic; they needed an immersive strategy to salute the ship’s legacy and capture the imaginations of a new generation. Rainbow’s End was ready to set sail into a new digital age, and Keetrax was the crew they needed onboard to navigate the waters of their next big campaign.
How We Did It
Keetrax built a strategy full of anticipation for the Pacifica through storytelling, creative content, and a strong digital engagement hook, resulting in a launch that was a major cultural moment for the park.
The Results speak for themselves.
+969
%
Facebook Engagement
Organic Facebook Engagements skyrocketed by +969%, reaching 26.4K engagements
+697
%
Reshares On Stor Instagram Engagements
Organic Instagram Engagements soared by +697%, hitting 13.6K engagements
231.99
Google Ads ROAS
Paid advertising drove significant value, with Google Ads delivering ROAS of 231.99
Paid Advertising Strategy (Google & Meta)
This conversion-focused strategy drove breath taking efficiency, resulting in a Google Ad ROAS of 231.99, while Meta Ads delivered a strong ROAS of 34.43
Social Media
We revitalised their organic social media presence, creating captivating content and eye-catching graphics. Our strategic content push led to skyrocketing engagement, with organic Facebook engagements up +969% and Instagram engagements up +697%.
Content Creation & Design
We didn’t just execute this; we drove the entire strategy from conception, generating all the graphics, designing the visuals, and crafting the rich, immersive narrative, from the Captain Esmerelda character, to evoke pure nostalgia and build massive anticipation for the launch.
Email Marketing
We curated high-volume email campaigns that felt like a personal invitation to set sail with the Pacifica, ensuring their loyal community never missed a vital update.
