Four Pillars
Four Pillars definitely know their way around a distillery, they’re two-time world champs! But even the best need a little help making sure they’re the gift on every Mother’s Day wish list. Which is where we came in.
The Results speak for themselves.
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Boxes Sent To Micro-Influencers
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Reshares On Stories
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Reels Created
Influencer Management
To create a truly special Mother’s Day campaign for Four Pillars, we focused on crafting a warm, fuzzy feeling that celebrated the unique bond between mothers and their children. We handpicked 61 micro-influencers who embodied the brand’s playful spirit and understood the power of a great story.
Then came the fun part: curating gift boxes filled with Shiraz Gin, recipe cards, paint-by-numbers kits and dried flower bouquets, designed to create an “in-gin-cinble” paint-and-sip experience. After sending these out across New Zealand, we watched as these creators unboxed, mixed and shared their own heartfelt moments, spreading the love for Four Pillars and creating a modern, engaging take on influencer marketing.
Social Media Management
