EquipOutdoors
For over 20 years, EquipOutdoors has been New Zealand’s top destination for outdoor gear. Geoff and his team have been finding the ultimate equipment for every adventure, stocking all the best Kiwi and Aussie brands for camping, tramping and more.
While they have a physical store in Hamilton, EquipOutdoors needed their online presence to be just as epic. A smart Conversion Rate Optimisation (CRO) strategy ensured their website truly reflected their top-notch products and unmatched customer service, transforming their online store into a user-friendly platform and boosting transactions.
Adding benefits of best sellers on the top of category pages results in more transactions (+2.31%).
Adding the percentage amount to the equip price on category pages results in more transactions (+5.02%).
Displaying products two across on mobile category pages on results in more transactions (+4.44%).
Adding a reviews card to category pages results in more transactions (+3.55%).
Adding subcategories to the top of the home page on results in more transactions (+3.37%).
Adding query suggestions to the search results in significantly more transactions (+7.87%).
Changing the navigation to stick to the top of the page when scrolling results in more transactions (+5.39%).
