Cosmetic Capital
The Challenge
Aussie brand Cosmetic Capital is the go-to destination for beauty products at prices that won’t break the bank. But even the most flawless complexions need a touch-up sometimes. They were ready to take their online presence to the next level, reaching a wider audience and attracting more makeup lovers and skincare savants through eye-catching ads on Meta and TikTok.
Their social media channels were also craving a glow-up, with videos that really popped, showcasing the fun and affordability of their brand. In short, Cosmetic Capital was ready for a digital makeover, and Keetrax was the guru to make it happen.
The Transformation
As a team of digital experts, we stepped in to help Cosmetic Capital truly shine:
- Our storytellers got to work, crafting step-by-step tutorials and product spotlights in short, snappy videos that were scroll-stopping.
- We used our insider knowledge of the hottest trends to get Cosmetic Capital in front of the young and fresh audience it was made for.
- We devised a winning Meta ads strategy to get higher engagement, more followers, and ultimately more conversions – connecting people to the brand like never before.
- We created attention-grabbing TikTok ads that had everyone hitting that “follow” button, reaching the content-hungry demographic right where they hang out.
The Results speak for themselves
123% increase in clicks compared to 2023
44% increase in sales compared to 2023
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