Last month in our monthly ‘Marketing To Do’s’ series we recommended that you put yourself in your ideal customer’s shoes and audit your website through their eyes – focusing on your key message and the ‘problem’ your product or service solves for your customer. This is a worthwhile exercise to go through at any time of the year – if you didn’t check this task off in April, this could be a good place to start before diving into May’s action item. You’ll find the blog post with our tips here.
Your Ecommerce Marketing focus for May
Audit Your About Page
Your About Page is where your customers, suppliers and even your competitors go to learn more about your company. Typically your About Page will include a brief introduction to your company and it’s ‘origin story’ (where it all began), something about your company values, mission or vision and it’s also a great place for a few impactful customer reviews. If you’ve put your face to your brand your About Page is also where you’ll share some more personal information about yourself and why you do what you do.
Your About Page is one of the most visited pages on your website and it’s especially important for an ecommerce store, because unless you’re a BIG BRAND, most first time customers won’t know anything about you – your About Page is your opportunity to change that by building credibility and trust through your copy so your ideal customer feels confident about making a purchase with you.
In our FREE Ultimate Business Marketing Handbook we’ve given you a list of questions to answer to help you audit your About Page. And if you need help with your sales copy you can reach out to us. Our experienced sales copywriters can assist with simple tweaks to your About Page copy so you can convert more shop browsers into customers.
Are you ready for End of Financial Year Sales?
Last month we encouraged you to start planning End of Financial Year Sales for your Australian based customers (EOFYS falls on 30th June) – these sales typically run in May and June. If you haven’t planned out your marketing strategy as yet, or need help with paid ads or social media content, the team at Keetrax is here to help.
The new financial year in New Zealand kicked off on 1 April. If you ran an End of Financial Year campaign for your NZ based customers that also grew your list, now is a good time to show your new email subscribers some love and attention. An email asking them for feedback of their experience of shopping with you in return for a discount code or free shipping could be a great way to build on the relationship you’ve started.
Your key ecommerce marketing promotion dates for May 2022
Inside our 2022 Marketing Calendar you’ll find a list of Key Marketing Dates for May.
Here are a few of our favourites:
May is New Zealand Music Month #nzmusicmonth
- 4 May – Star Wars Day #maythe4thbewithyou
- 8 May – Mother’s Day (Australia & NZ)
- 11 May – International Nurses Day #internationalnursesday
- 15 May – Family Day #familyday
Mother’s Day marketing ideas for 2022!
For some ecommerce store owners, what to promote this Mother’s Day will be obvious. If you sell perfume, clothing, jewellery, homewares, indoor plants, flowers, gift baskets etc. etc.; Mother’s Day should be a key promotional date in your marketing calendar.
But the right products alone won’t make your Mother’s Day sale successful – you need a clever marketing strategy to stand out and drive traffic to your store.
Here are some Mother’s Day marketing ideas to get your creative juices flowing:
- Offer a gift with purchase – anyone buying for Mum will appreciate getting something extra to gift (or keep for themselves).
- Design a Mother’s Day gift guide to send to your email list and promote on social media. This is a great way to show off your products and make finding the right gift for Mum easier for your customers.
- Leverage the power of ‘user generated content’ on social media by encouraging your audience to share their ‘mum memories’ using your brand’s hashtag. In 2017 The Body Shop ran the very successful #GotItFromHerCampaign by asking their audience to share photos of the quirky and empowering traits their mothers passed on. This is a more advanced marketing strategy – for help making it your own contact our social media team.