January is of course the first month of the year – which makes it a natural time to reflect on what worked and what didn’t over the last 12 months. But to really maximize your opportunities each year you need to go deeper and crunch the numbers.
Doing this enables you to set your marketing objectives for the coming 12 months, tweak what isn’t working and do more of what is. This exercise also helps you to plan your advertising and email & content marketing strategies each year.
To help you get specific we’ve compiled a list of questions you can ask yourself each January (or at any time of the year you want to review your numbers). Download our FREE Ultimate Business Marketing Handbook and go to ‘January’ to start reviewing your last calendar year using our list.
To get you started, below are three questions that should be asked first when completing a yearly review:
What did you do well last year?
You don’t have to reinvent the wheel every year. Yes, staying up to date with trends and updates is important but so is being consistent with what’s working well for your business. There is something to be said for the old saying; if it ain’t broke, don’t fix it. Now’s the time to consider what’s really working well for your business, and how you can do more of it in the year ahead to continue to grow your bottom line.
What could you have done better?
As you reflect on your business and ask yourself the question, what did we do well last year, you’ll undoubtedly identify things that could have been done better or differently. Create a list of these things and consider what the impact on your business would be of improving in each of these areas. What would this look like and how would you go about making the changes?
Here’s an example: You might have been consistent all year with your social media and you may have seen results from your efforts. But the time it took to get those results took your attention away from other areas of your business that need your expertise. Doing better in this area may mean outsourcing your social media or training a new team member who can focus on social media for your business in-house.
What do you want more of?
Answering this question will help you to identify your big goals for the year. And once you have your goals, you can reverse engineer them to outline a step by step process for achieving them.
- More Traffic to your Website
- Higher Conversion Rates at Checkout
- Less Abandoned Carts
- More Repeat Customers
- Higher Converting Ads
- Lower Costs Per Lead
- Something else?
With these three questions answered you’re ready to dive deeper into the facts and figures of your business so you can strategize your way forward – month by month.
Download your 2022 Marketing Calendar here so you can delight your customers with fresh ideas,
every week during 2022!
January Promotion Dates:
Inside our 2022 Marketing Calendar you’ll find a list of Key Marketing Dates for each month.
January features a long list of dates you can create promotions around.
Here’s some of our favourites:
2 January – #sciencefictionday
11 January – #cleanoffyourdeskday
24 January – Wellington Anniversary Day
26 January – Australia Day
31 January – Auckland Anniversary Day / Nelson Anniversary Day